A campaign which sees women embracing their bodies is taking the internet by storm.
#Loveyourlines was created by “Two moms celebrating real women, real bodies and real self love” as described on Instagram and Tumblr pages used to post photos of stretch marks sent in by women from around the world.
Though the campaign has been going for months and has amassed over 100,000 followers, it was thrust in to the limelight when supermodel Chrissy Teigen shared her own photo of the stretchmarks on her thighs and the campaign reposted it.
“Bruises from bumping kitchen drawer handles for a week. Stretchies say hi!” the model jokingly captioned her photo.
100,000 reasons to love the skin you’re in.