In preparation for the Christmas party period, OMGfashion, the online budget retailers, have released a dress marketed towards ‘party girls on a budget’ – for the small price of just 99p.
The launch of the red bodycon dress is a much anticipated move from the company, who sold 3,000 of their 99p dresses in less than an hour back in 2012.
Whilst the sale of the 99p dress doesn’t result in a healthy profit margin on the product itself, OMGfashion believe that the media attention and volume of traffic the dress brings, results in a high volume of sales on other products on the site.
In a style considered to be Kardashian-esque – due to several members of the media personalities often supporting the bodycon style – the dress is expected to appeal to large percentage of the public.
The dress, which is 95 per cent polyester and 5 per cent elastane, comes in sizes 6-16.
Despite its 99p appeal, you will, however, have to pay a postage price of £3.95.
But, with a Christmas party outfit costing you less than £5; the coveted party dress is perfect for the fun and frugal.