#Adele sweeps the #Grammys whilst #Beyonce snubbed

Singer Adele swept the 2017 Grammys collecting the top awards whilst Beyonce was, according to some, ‘snubbed’.

This year’s Grammys, which was held on 12 February, was a night that was considered to be very much #Adele’s. The 28-year-old singer, who was nominated for 5 awards, collected the top awards. The British singer walked away with Album, Record and Song of the Year.

Adele’s album ‘25’ beat Beyonce’s ‘Lemonade’ and whilst, ‘Hello’, the record of the year beat Beyonce’s ‘Formation’. Adele won all of the 5 awards that she was nominated for.

In comparison, #Beyonce only won 2 of the awards that she was up for. She collected awards for Best Music Video and Best Urban Contemporary Album.

Many see this as a ‘real problem’. Although Adele’s ‘25’ was chart topping, it was one of the most returned Christmas gifts of 2016. A study by MusicMagpie.co.uk revealed that over 32,000 copies were traded in within 48 hours.

Beyonce’s politically fizzy, ‘Lemonade’, topped music critics’ best list when it was released in April 2016. The successful album explored black femininity in a way which ‘reframed’ the mainstream charts. The album was also the R&B diva’s sixth million-selling album.

Adele was also reluctant to accept the award for Album of the year. Later on in the night she commented, “I felt like it was her time to win”.

Accepting her award, Adele stated: “All us artists here adore you,” referring to Beyoncé, who was in the audience. “You are our light. And the way that you make me and my friends feel, the way you make my black friends feel, is empowering. And you make them stand up for themselves. And I love you. I always have and I always will”.

Some critics believe that black artists are snubbed at the Grammys, only receiving awards within their ‘urban’ categories. Other critics have regarded the ‘conservatism that has plagued the Grammy’s for years’. Many believe the music award ceremony consistently undervalues artists operating in R&B and, more recently, hip-hop.

Rapper, Chance the rapper did however see success, winning 3 awards. This included awards for Best Rap Album and Best New Artist. This is a major achievement for the rapper who has used independent and unique promotion strategies.

Solange’s Crane’s in the Sky, won Best R&B performance. Rapper Drake won 2 awards, including the award for Best Rap song.

 

TNT Entertainment

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Photo credit: Recording Academy / GRAMMYS

 

 

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