Adele’s new album 25 set to break records

 

 

 

Adele’s new album 25, released on Friday 20 November, sold 300,000 by midnight. It is set to reach half a million copies sold by the end of the week, according to Official Charts Company figures.

Chief executive of Official Charts Company, Martin Talbot, has described the album’s success as a “mammoth first day sales tally”. Talbot said, “Over the next few days we will find out whether it can pass the magic half a million mark”.

In the US, the album is predicted to sell 2.5 million copies in the first week alone. This huge success comes just weeks after her newest single Hello smashed records within 48 hours of release by becoming “one of the most-watched music video debuts of all time”.

The 27-year-old’s long-awaited album has managed to beat Take That’s Progress, which sold 217,500 on the first day, and comes in just behind Oasis’s Be Here Now, which sold 424,000 copies. They are the only two albums in the UK to have sold half a million copies in the first week.

Adele took the controversial decision not to make her new album available for streaming on Spotify, Apple Music or other services. Despite this, album sales have soared. Her previous albums, 19 and 21, are still available on Spotify. However, fans can purchase 25 in shops, over iTunes and on Amazon.

TNT Entertainment Charlotte Beale

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