Amazon launches Vegan beauty brand into Africa

As Premae Skincare turns five this winter, the cruelty free skincare brand reveals Amazon as its brand new online retailer.

Amazon Luxury Beauty will stock the vegan skincare brand making the products readily available in Africa, Europe and the United States.

Founded in December 2011 in North London, Premae Skincare pioneered the philosophy of free-from beauty – becoming the first brand to be Allergy UK certified as free-from common allergens.

Premae Skincare seeks to raise the standards of positive awareness for allergy-prone skin by offering high-efficacy, natural skincare and make-up produced locally with raw ingredients.

Amazon Luxury Beauty will also allow brand expansion with new products and categories set to be introduced. These categories will include colour cosmetics to suit those with hypersensitive skin symptoms like Acne, Eczema and Psoriasis.

Dr Clare Anyiam-Osigwe, Founder and CEO of the skincare brand says: “Premae Skincare challenged high street retailers and brands by speaking up for those with persistent skin issues.

“Our ground-breaking values were ahead of their time and opened the doors for new niche brands to champion green alchemy after two decades of petrochemical mass production in beauty.

“With one in five adults living with one or more allergies Premae Skincare is fully committed to raising the standard of black owned beauty products available in countries like Nigeria, South Africa, Ghana and indeed the whole continent with fast low-cost shipping from London through Amazon Luxury”.

Dr Clare adds “Premae can be a pillar of good in an over-saturated market of animal-tested petroleum based brands”.

Premae has a host of black celebrity fans including Beverley Knight MBE, Stevie Wonder, and the late Prince previously sampled the brand.

Premae will be joining iconic premium brands like Burberry and OPI and will be made available for purchase from the Amazon website from 11 July.

TNT Beauty

Photo Credit: Jo Clare PR

Related News