As the ultimate representation of confidence and a positive attitude, Baddie Winkle is the 88-year-old internet sensation. Winkle has now landed a ‘babe’ title as Missguided’s new brand ambassador.
Baddie – real name Helen Van Winkle – shot to fame in 2015 on Instagram for her daring, bold and fearless style. Now, the effortlessly cool octogenarian has a following of over 2.4 million.
It’s no wonder the sequin-adorned internet star was chosen to be the face of the brand. The new party wear campaign will feature an array of sparkly dresses and a lot of pink faux-fur.
Missguided’s creative manager, Samantha Helligso, has said: “For our party campaign, we really wanted to be bold and break the mould – we have fun with everything we do and don’t take ourselves too seriously”.
In a statement the 88-year-old said: “It’s so refreshing that the fashion industry has embraced me. Older people are never really used. This is such a blessing that we can show everyone that age is truly just a number”.
The much-anticipated collection will be available to purchase online from 19 November.