The makers of Big Brother have announced that the show is being axed at the end of the current series.
Big Brother’s Twitter account shared the news that the 19th series, launching on 14 September, would be the last.
Channel 5 confirmed Celebrity Big Brother was also ending.
The show first appeared on screens in 2000 and was extremely popular but viewing figures have dwindled in recent years.
Endemol released a statement shortly after Channel 5’s announcement to say they were “disappointed not to reach an agreement with Channel 5” over the future of the show.
The production company did hint that it might not be the end of the show entirely as they added “the decision opens up a new chapter and we are excited about future possibilities for Big Brother in the UK”.
During the launch of Celebrity Big Brother, Channel 5 controller Ben Frow hinted the franchise would be ending as “the contract runs out at Christmas”.
It was revealed recently by Deadline that Channel 5 was set to bring popular US TV show The Bachelor to a British audience, as a rival to ITV2’s Love Island.
The dating show failed to captivate viewers when the channel brought it over in 2012, but the current appetite for dating shows could help revive its popularity.
Big Brother was billed as a social experiment on Channel 4 18 years ago, and involved putting ordinary people in a house over a series of weeks with no contact to the outside world.
Davina McCall presented the first incarnation of the show, stepping down in 2010 when it moved to Channel 5.
It was then hosted by former winner Brian Dowling before Emma Willis took over in 2013 and been narrated by Marcus Bentley for the whole 18 years the show has been on air.