“For our country to do good, we need to embrace our country”
– Big Narstie
Ahead of the 2016 Brit Awards to be aired tonight – 24 February 2016 – on ITV at 8pm,
there is animosity amongst British music figureheads.
As Hollywood has also been gripped by the lack of black nominations in the Oscars later this month, The Brit Awards are suffering the same feat – with only 1 non-white British nominee making it in the list.
The remaining nominations for non-white artists, are in the International Male Solo category for Drake, Kendrick Lamar and The Weeknd and The Best International Group for Major Lazer.
What remains to be answered is, are there no non-white artists releasing music in the U.K in 2015, that stack up against the numbers or the quality of the other white nominees?
The very lack of diversity in this year’s Brit Award nominations has created the hashtag #BritsSoWhite, with social media condemning the ceremony’s snubbing of the UK’s black music stars.
Artists like grime duo Krept & Konan and south London rapper Stormzy, who have each made chart history in the last 12 months, failed to land a nomination ahead of tonight’s awards show.
Commenting on the issue in a Channel 4 report, grime artist Big Narstie said: “Success of my career is made by a guy in an office, who thinks he knows everything about the UK music scene…because he has been sitting in the office for 15 years. But when was the last time you got turned up? Do you get what I mean?”
In the same report, Music Editor of ID magazine Hattie Collins admits that “this year’s nominations are woefully lacking any sort of diversity, which is hugely embarrassing for the Brits, particularly in a year when there is a wealth of Black British Talent”.
What’s curious is that certain British festivals and gigs are sold out with black UK stars. Artists like Skepta and JME headlining the Brixton Academy, have proved in the last year that there is a huge appetite for these artists from British fans.
There is now a petition being signed by the public asking the Brits to publish their voting academy’s diversity figures.
Could this change this for the future? Do you think the outrage is warranted or that the white artists – as some have said on social media – are just better this year?
Share your comments below or tweet us @TheNubianTimes
TNT Entertainment Yasin Chinembiri