How to build customer loyalty

Building customer loyalty is one of the most important things to do in business. Without it, the flow of customers may be sporadic and some may never come back again. It also costs more to acquire new customers than it does to keep existing ones.

In order to build customer loyalty it is important to:

Communicate with customers

Whether this is by email, reminders on social media platforms or simply a holiday greetings card, communicating with customers reminds them that you know they are there. It may seem simple, but it often goes amiss.

Provide great customer service

Now this is a no-brainer. Providing outstanding customer service will ensure that current customers are happy with the service that you are providing. Great customer service doesn’t just include meeting customer’s needs, it also means exceeding them.

Take time to encourage customer feedback. This will allow you to see the areas of your business that can be improved. Doing so will show the customer that you have listened to their needs, and as a result, customers will feel valued.

Develop a brand around your company, products and services

If you business has a recognisable brand, it will easier for customers to identify with your company time and time again. Be sure to create a consistent, clearly defined identity for your business when advertising or marketing.

Provide customer incentives

Customer incentives give customers a reason to return to you. These incentives could include exclusive customer-orientated offers, such as buy-1-get-1-free, or even providing a free service at a particular time of the year.

Improve your business’ reputation 

The better reputation your business has, the more likely it is to have loyal customers. After all, no one wants to engage in a business that is seen as unfavourable to others. One way of doing this is to be reliable. If you make a promise to customers, make sure that delivering that promise is a priority.

TNT Blog

Photo Credit: TeroVesalainen

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