Facebook hold growing concerns about a disturbing trend that is seeing people share less and less information about themselves. Although users are still posting plenty of updates on the social media site, an increasing number of those are about the outside world or links to other sites.
According to tech news site The Information, the number of personal stories shared on Facebook fell 21% from 2014 to 2015. It is believed that the demise in personal Facebook posts is due to a “context collapse”, where users no longer feel comfortable sharing intimate information to a wider social network.
Consequently people are now starting to utilise smaller forms of social media, such as Instagram and Snapchat, to communicate with their friends and family.
In response to the recent trend, Facebook CEO Mark Zuckerberg, has been encouraging staff to identify new ways of encouraging “personal sharing”. Several of the recent additions to Facebook’s features are thought to have derived as a result of that push.
The “On This Day” feature seeks to bring up memories from the same day in previous years, in an attempt to encourage people to share nostalgic updates about themselves. The site has also started to remind people about special occasions, such as Mother’s Day, so that people post about their relationships.
The Facebook mobile app has been redesigned so that it collates all of a user’s photos and seeks to make it easier for them to upload them. By accessing content on a user’s phone, the app can try and make people share photos and other information about themselves.
In addition, the site introduced an enormous range of new features for streaming from users’ phones this week, which is intended to make people feel more inclined to share videos even whilst carrying out mundane activities.