Ketchup squeezed by Brexit

The price of some of Britain’s favourite sauces has risen in the last year, research from market analysts Brand View has revealed.

A bottle of Heinz Tomato Ketchup 342g is now 15 per cent more expensive than this time last year; costing an average of £1.45. On the other hand, HP Brown Sauce255g has also had a price hike and is up 21 per cent to £1.25.

Both iconic brands’ owner Kraft Heinz said it last raised recommended prices last February and any further increases were down to supermarkets.

Additionally, the cost of a Bloody Mary could be about to rise. Lea & Perrins Worcestershire Sauce has gone up by 25 per cent year-on-year to £1.50 for a 150ml bottle.

Brexit has pushed up store prices overall, with products costing three per cent more on average.

Unilever – which makes Colman’s mustard – said the increases were due to “the combined effects of long term price deflation”. The Grocer added that “rising commodity prices and the devaluation of sterling” after Brexit, are the causes.

Ed Culf, marketing director for Mizkan Euro which owns Branston told trade magazine its prices were “under constant review”.

Brand View’s data results show that the average price of toast spreads are up 5 per cent. This is across 755 products in the big four supermarkets and Waitrose over the past year. The biggest hikes happened in December.

The sale of spreads, however, has been impacted by falling sales, as Brits try to cut out sugar and eat less bread.

TNT Business

Photo Credit: Alexas_Fotos

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