‘I want to tell you a story’ as a famous comedian once said, I won’t tell you who said this quote as then I will be showing my age and yes folks, I am officially old.
How many of you know the story of David and Goliath? Let me summarise this particular parable. In short, the phrase “David and Goliath” has taken on a more secular meaning, denoting an underdog situation, a contest where a smaller, sometimes weaker opponent faces a much bigger, stronger adversary.
This is the current state of play of mainstream media, large companies feel the need to crush, squash and then annihilate smaller niche newspaper and yes its happens today and yes to small multimedia publication. Under cutting prices, poaching content, unfitting behaviour of old Fleet Street journalistic values, ethics and etiquette.
Sounds like bitching, right? but you would be wrong,’ The truth may hurt but it’s not a sin’ my old English teacher would say, but as Maya Angelou said,’ And still I RISE’
The point I’m making is larger mainstream media overlooks the needs of diverse communities and portrays us in a poor light, attributing our successes in sports or entertainment only, as if that is the be all and end all of our talents. They also tend to be quick to highlight negative profiles and stereotypes and generally ignore or under play our vast and extensive catalogue of achievements.
Mainstream media cannot reach effectively the target audiences niche papers do ,they also do not have the freedom to published at a grassroots level as smaller publications can. They cannot, on an in depth level dedicate the time to enquirer, research and break down demo- graphical needs of a diverse culture, as this is often not a priority.
Supporting your local newspaper, with your news, achievements and What’s On should be your priority. They should be your daily stop for the above as well as funeral, wedding, christening, birth and bereavement announcements because if these niche newspapers are no longer here, mainstream media would continue to marginalise for their own agenda. We have seen it before; freedom and democracy is the name of this game.
Carnival returns to its rightful home of Alex Park this month and Caribbean Carnival of Manchester (CCOM) has chosen to use mainstream media to be a media partner. Why is that?
Do not rely on mainstream media to tell your stories, that’s what we, niche newspapers, are hear for, as they cannot tell it nor report it better than we can. We must preserve our local independent media organisations at all cost as without smaller publication there would be no real news!
Enough said for now, until next month…