A beauty blogger has pulled out of a L’Oreal campaign after it emerged she had posted “anti-Israel” tweets in 2014.
Amena Khan, from Leicester, said she “deeply regret[s]” the tweet and apologised for the “upset and hurt” caused by the posts.
Ms Khan was set to be the first woman in a hijab to be a part of an advert for hair care and would have started alongside the likes of pop star Cheryl Tweedy.
She announced the news on Instagram and said: “I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused.
“Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”
In the tweets Ms Khan said, “Israel is an illegal state” and “Israel = Pharaoh. Both are child murderers”, according to the Daily Mail.
Her stepping down comes a week after she announced she was included in the L’Oreal Paris hair care campaign. In the advertisement she wore a pale pink headscarf and stood in front of a bright pink background.
“Whether or not your hair is on display,” she says in the ad, “doesn’t affect how much you care about it.”
She received praise online for empowering women and girls, especially for those wearing hijabs. But this was soon met with backlash over her tweets that she has since deleted.
A spokesperson for L’Oreal Paris told Newsbeat: “We have recently been made aware of a series of tweets posted in 2014 by Amena Khan. Who was featured in a UK advertising campaign.
“We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused.
“L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.”