A man in Manchester has been found eating a bowl of cereal at the wheel of his car.
Traffic officers in Greater Manchester have initiated a major operation aimed at tackling motorists disregarding safety measures while driving.
Main routes around Greater Manchester are now being monitored to educate drivers to stop using phones while behind the wheel.
This comes after Chief Constable Ian Hopkins said that using mobile phones while driving is as bad as drink driving.
142 people have already been stopped for using their phones while four others have been chastised for other inappropriate behaviours. One of these includes a man who has been spotted having cereals while driving along Manchester Road in Hyde.
Superintendent Craig Thompson said: “Last week was just the beginning of our focus on these offences. It is time for drivers to take personal responsibility for what they do when in charge of a vehicle”.
“You wouldn’t drink and drive so why is it ok to use a phone when in control of a vehicle? We can all make a difference by urging people to think about their actions”, he also added.
Next year new penalties will come into force. Drivers who use their phones while driving could get six points on their licence and a £200 spot fine.
The message is clear: using mobile phones while driving will no longer be tolerated in Greater Manchester, Mr Thompson said.
Greater Manchester Police is also raising awareness of the issue through social media, urging people to think about their actions. It is part of a #wrongfortheroad campaign, which further targets unacceptable behaviour on the roads of Greater Manchester.