While Netflix doesn’t have commercials or ads playing in the middle of TV episodes like some other streaming services, the site has started testing a new program that airs trailers for “suggested” movies or TV series between episodes.
Needless to say, users of the service are not happy about it this update in the slightest, and many have taken to social media to voice their outrage. Some have even gone as far as to say that they’re going to cancel their subscription to the service if this advertising strategy becomes permanent.
Netflix has publicly addressed the issue, saying that this is just a test to see how fans react to the other programs on the streaming site.
“In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” Netflix said in a statement. “It is important to note that a member is able to skip a video preview at any time if they are not interested.”
Still, plenty of people are extremely frustrated with the interruptions on a site that went without them for so long.
In one of the more polite responses to the trailers, this Twitter user asked that, while they appreciate the idea behind the tailored ads, they find it “really annoying.”
Many subscribers have preferred Netflix for years because of the ad-free programming that the service offers.
While some people are simply complaining to their dozens of Twitter followers about Netflix’s current state of ad breaks, this guy is threatening to take to the high seas and pirate his favorite Netflix originals.