P Diddy is reportedly set to reach out to the little boy at the centre of the H&M ad which caused widespread controversy.
P Diddy, real name Sean John Combs, has seemingly responded to the whirlwind of controversy sparked by the H&M ad. The ad features a black child wearing a jumper with the slogan ‘Coolest monkey in the jungle.’
It’s thought that Diddy’s planning on hiring the young boy to model for his own brand, Sean John. It’s even thought there’s a $1milion [£738k] contract on the table. There’s no word yet if the young boy’s parents have accepted. Diddy’s people are yet to comment, but it would certainly be an extraordinary outcome to the whirlwind caused by the controversy.
Diddy also posted a picture of the boy with the caption reading ‘Coolest King in the world’.
Multiple Twitter users addressed the brand. The majority outlined that dressing a black child in a hoodie with this slogan was at best racially insensitive and at worst actively racist.
The hoodie is officially off the shelf
Commenting on the issue, an H&M spokesperson reportedly released a statement. ‘This image has now been removed from all H&M channels and we apologise to anyone this may have offended.’
‘We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree.
‘We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering.
‘It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.’
The Weeknd has confirmed he will never work with H&M again after the ‘racist’ advert.
‘Woke up this morning shocked and embarrassed by this photo,’ the singer wrote on Twitter. ‘I’m deeply offended and will not be working with @hm anymore.’
The Weeknd, real name Abel Makkonen Tesfaye, launched his debut line with the Swedish brand in 2017.