As one of the UK’s most exciting cities, thousands of visitors flock to Manchester every year; stimulating the growth of local economy.
Figures collated by industry analyst company, STR Global, have recently been released by Marketing Manchester, showing the highest ever levels hotel occupancy in the city.
For the third successive year, growth rates have increased; Greater Manchester as a whole achieving an average 80% annual occupancy rate in 2015.
The growth of the industry is unsurprising, given Manchester’s vibrant leisure and tourism scene. Huge cultural events such as Manchester International Festival, Caribbean Carnival of Manchester, Manchester Pride, and the reopening of attractions such as Whitworth Gallery and HOME theatre, have contributed to the visitor appeal of the area.
However, it is not solely cultural tourism which has driven the recent growth of the city’s hotel industry. As a trade and business hub, Manchester accommodates a great deal of corporate visitors throughout the year, attending meetings and conferences in destinations across the city – most notably, in 2015, the Conservative Party Annual Conference.
Nick Brooks-Sykes, director of tourism at Marketing Manchester, said: “These figures are a real testament to the strength of Greater Manchester’s hotel and tourism industries as occupancy rates continue to grow, even in the face of so many new hotels joining the market”.
With the city continuing to attract investment and visitors from across the world, economic growth in the city shows no sign of slowing, strengthening Manchester’s credentials as a global hotel and tourism destination.
TNT Business James Skipper