SBTV founder Jamal Edwards MBE is set to join a list of high profile names on Apple Music, after confirming that he has joined forces with the global brand. The self-made millionaire who in March was honoured by the Queen for his services to music will curate playlists on Apple Music, in a role that will see him highlight the most established and best emerging musical talents.
Edwards is credited with revolutionising the UK music scene and with unveiling some of the biggest talents within it, the 25-year-old says he is “excited” about the new partnership. He also added “We are all about supporting talent regardless of an act’s current popularity or hype, and we are seeing this with Apple Music’s curator playlists, which are doing great work spotlighting new and untapped music talent”.
MC Dizzee Rascal, who was name-checked in Edwards’ announcement, has said that it was “important to look back and celebrate the people that laid the foundations, as well as embracing the future”. Dubbed as the ‘Simon Cowell of grime music’, Edwards’ SBTV was named after his rapping name ‘Smokey Barz’ in 2006, as a platform to propel the UK grime scene.
Apple Music is an all-in-one app designed to discover, listen to and share music, and the app is expected to rival Spotify and Jay Z’s new business venture Tidal. To celebrate the new deal with Apple SBTV has launched their first playlist titled ‘Ready to Pair: Bluetooth Classics’, which guides listeners through tracks that aided in shaping the sound of the UK throughout the early 2000s.
The playlist includes Roots Manuva, So Solid Crew and Skepta. SBTV can now be found on the ‘Curator Playlists’ section in the ‘New’ tab on Apple Music. Whilst talking about Apple, Edwards said, “It’s good to see they are spotlighting acts from the early 2000s that were influential and helped shape the UK scene to what it is today”.
TNT Business Billy Rooney