Bobbi Brown cosmetics have signed a deal with Lira to be their first South African influencer. The Model, singer and mentor on The Voice SA, is no stranger to having to look her best at all times.
As one of the highest selling vocalists in South Africa, Lira is also used to making a lot of sales. Bobbi Brown will be hoping that this success transfers into sales of their products.
Lira will be required to publicly promote the brand, by making appearances in print editorials and promotional advertisements. She has expressed her excitement at being signed up by the well-known cosmetics brand. She states that one of the many things she loves about the products, is the way they bring out the individual beauty in all women.
Lira who recently turned 37, began singing cover songs at the age of 16, before going on to write her own songs. She then won 11 awards and became a multi-platinum artist.
Lira has also worked with big names, such as Shakira and Alicia Keys. It appears that Bobbi Brown have made the right choice in choosing Lira. Her achievements make her an inspirational role model to women and fans will want to emulate her beauty by using the same brand of cosmetics as her.
TNT Fashion/ Beauty