Teen sisters start anti-bullying clothing line and get the attention of Lupita Nyong’o, Alicia Keys and Nike!
One amazing 11-year old, got sick and tired of being called names because of the colour of her skin.
Taylor Pollard remembers when her younger sister, Kheris Rogers, once asking to stay in the bathtub longer with the hope that it would make her skin lighter.
“That’s when I realised that the bullying that was going on at her school at the first grade was really taking a toll on her,” Pollard, 23, reportedly told CNBC. Kids were making fun of Rogers’ dark complexion.
So after years of putting up with it, Kheris Rogers teamed up with her older sister, Taylor Pollard to build a clothing line that tackles racism, head on.
Her clothing line “Flexin’ In My Complexion,” based in Los Angeles, is so inspiring that it has even gotten the attention of super stars like actress Lupita Nyong’o (Black Panter, 12 Years A Slave), Alicia Keys (The Voice), and even the athletic clothing super giant Nike!
The students in Rogers’ class in Los Angeles were primarily white. There were four other African-Americans, but Rogers’ skin was darker than everyone else’s. Rogers, now 11, remembers being asked to draw a picture of herself. The teacher gave her a black crayon while the other African-American students were given brown ones.
So, Erika Pollard, the girls’ mother, moved Rogers to a more diverse school for the 2013 – 2014 school year.
At that school, kids still made fun of Rogers, but this time the kids bullying her were black. Rogers came to learn that this is called colourism.
The viral business
In the spring of 2017, Taylor Pollard tweeted a photo of Rogers with the hashtag, “#FlexinInHerComplexion”. It is an expression the sisters’ grandmother, Bettie Pollard, who grew up in Louisiana, used frequently to encourage the girls to feel beautiful.
“When that picture was published, I went viral,” Rogers tells CNBC. (The original tweet was accidentally deleted, but Pollard had a screenshot, which she has since retweeted.)
In response to the post, the sisters received a flurry of messages of support. Together, they came up with the idea of putting the message on a t-shirt. Their business, Flexin’ In My Complexion, launched shortly thereafter in April 2017.
Her now viral business, all started with a $100 (£76.50) donation from their mama, Erika Pollard.
It’s amazing what our youth can do with a little love and support. Go Girls Go!