Former supermodel Tyra Banks is usually known for her appearance on the reality show ‘‘America’s Next Top Model’’. However, Banks will be swapping the glitz and glam to co-teach a business course at Stanford University.
Named ‘’Project You: Building and Extending your personal brand’’, the course promises to teach the essentials of business to the 25 MBA students. It will focus on; how to use social and traditional media to grow and manage a business, communicate their strengths and endure the highs and lows of the business world.
Joining Banks will be Allison Kruger, a management professor who has worked in production roles for ‘’Good Morning America’’ and ‘’The View’’.
The students are required to present their brands across platforms including YouTube, Facebook Live and local TV. During the two-week programme next May, Tyra promises to be ‘fun’ but ‘tough’, while only allowing the students to use their phones to tweet something she’s said.
To the students who were hoping to learn some modelling pointers, Tyra tweeted “And there will be no smizing course. Sorry to disappoint”.
TNT Business Abby Okoro