Facebook and Instagram face a ban on letting under-18s “like” posts on their platforms while Snapchat could be prevented from allowing the age group to build up “streaks”, under new rules proposed by the UK’s data watchdog.
It believes the tools encourage users to share more personal data and spend more time on apps than desired.
Likes help build up profiles of users’ interests while streaks encourage them to send photos and videos daily.
The proposal is part of a 16-rule code.
To ensure its success, the Information Commissioner’s Office (ICO) says that online services must also adopt “robust” age-verification systems.
In addition to calling for an end to children being exposed to so-called “nudge techniques”, the ICO advocates internet firms make the following changes among others for their younger members:
- make privacy settings “high” by default
- switch location-tracking off by default after each session and make it obvious when it had been activated
- give children choices over which elements of the service they want to activate and then collect and retain the minimum amount of personal data
- provide “bite-sized” explanations in clear language about how users’ personal data is used
- make it clear if parental controls, such as activity-tracking, are being used
The ICO suggests that firms that do not comply with the code could face fines of up to 20 million euros (£17.2m) or 4% of their worldwide turnover under the General Data Protection Regulation.
“The internet and all its wonders are hardwired into their everyday lives,” commented Information Commissioner Elizabeth Denham.
“We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”
Her office is now seeking feedback as part of a consultation that will run until 31 May. It is envisaged that the rules would come into effect next year.
The Internet Association UK – which represents Facebook, Snap and other tech firms – has already raised concerns.
“Any new guidelines must be technically possible to implement in practice, and not stifle innovation and opportunities for smaller platforms,” said its executive director Daniel Dyball.
“We must be careful when designing regulation to ensure any technical challenges, particularly around age verification, are understood and taken into consideration.”
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