Usain Bolt has most famously broken several Olympic records in his lifetime and now, the world’s fastest man has broken another – Nike’s biggest ever endorsement deal.
The new arrangement is Nike’s first ever lifetime deal, which is reportedly worth a whopping $30 million [£22.8 million] annually. This makes it Nike’s biggest deal to an individual athlete in its 46-year history.
Soon after his Olympic debut in Beijing in 2008, Bolt’s repertoire of big business endorsers grew rapidly – with Gatorade, Puma and Virgin Media being three of the highest grossing companies to support the world famous athlete.
Gatorade brought out Gatorade Bolt – his own custom lemon flavoured sports drink and Bolt even had his own character in the Temple Run gaming franchise, which saw over a billion downloads worldwide.
Now, reports state that Bolt will have his own signature shoe line with Nike and is expected to wear them for all his track events.
It has also been predicted by Forbes that the world’s fastest man will generate $340 million [£258.8 million] sales from his customised shoes annually.