The boundless quantity of music and club-night events in Manchester can sometimes be hard to digest, with promoters hounding potential customers through both social media and street-side flyer distribution every day.
The city’s student districts are a hotspot for this relentless competition between events; Fallowfield and Oxford Road are awash with posters and promoters advertising their events.
As a remedy to this common annoyance, two Manchester-based entrepreneurs have launched clubbing and nightlife app, Flyr – aimed at simplifying the process of planning ‘the perfect night out’.
The app was designed by childhood friends, Joss Sparks and Alex Kostykov. The pair have an understanding of Manchester’s nightlife event industry. Joss, 21, has worked as a Promotions Manager for revered club night, Murkage, as well as hosting a show on Manchester’s Reform Radio.
Business partner, Alex, 21, is equally as qualified. An Events Management student at MMU, Alex has played DJ slots across the city, and at the age of 17, began managing Fair for Youth Festival, in his hometown of Hebden Bridge.
Speaking to TNT, the pair displayed understanding of the market, raising the need for a new promotional platform: “Facebook sends you untargeted events, and leaflets, of course, go straight in the bin. The app lets you choose your favourite genres of music, and shows you the best nights around. We display full size images (we call them Flyrs), and all our descriptions are edited so that not every night is ‘the best student night in Manchester’”.
The basic premise of the app is simple: all events, of all genres, all in one place. For regular party-goers it is an ideal accomplice – displaying promotional material on an easy swipe left/swipe right format.
The minimal interface is the product’s USP, allowing the user to personalise their selection of events, and compile a list of favourites which are chronologically stored for later viewing. Once the preferred events have been chosen, the customer then has the option to purchase their tickets through the app’s direct links to buying platforms such as Skiddle, Fatsoma and Dice. Then, once the night is up, revellers can order a taxi straight from the app with a new update.
Whether Flyr will alter the dynamics of nightlife promotion in Manchester is yet to be seen, but by streamlining the consumer experience in to one manageable format, Flyr provides a unique service, removing unnecessary baggage to make going out a hassle-free affair.
TNT Business James Skipper